Age of Majiority

We have observed a huge gap in how the marketing world perceives, portrays and engages today’s mature consumers. Ground-breaking research from Age of Majority found marketers disproportionately invest in youth under false assumptions about aging consumers. We felt it was about time that businesses focused on the largest and most lucrative opportunity available. That is why we launched Age of Majority, supported by our collective 30 years of management consulting, brand management and agency experience. The Age of Majority leadership team oversees the design and execution of all client work, thought-leadership and speaking engagements. They are supported by a team of consultants and bolstered by AoM’s key advisors and an extended network of subject matter experts.

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Come il Covid ha cambiato abitudini e interessi di consumo degli over 55 negli Usa/Canada

Age of Majority e Revolution 55 hanno unito le forze e realizzato una ricerca su 400 Nord Americani e Canadesi over 55 tra il 10 di giugno e il 28 luglio. Tradotto per A.L.I. Age of Majority...

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Longevity And Retirement: 8 Great Habits To Rock Life As You Age

by Roger Whitney ContributorRetirement - Forbes 25 Oct. 2019 You are your habits. Every single one of us has habits that impact our lives, but they’re...

Sei un over 55? Il marketing se ne frega di te

Domanda seria: qual è l’ultima volta che avete visto un over 55 anni in uno spot decente? Il mondo della pubblicità per gli anziani paventa un...

Change Blindness?

The Fed, inflation, regional wars, consumer confidence, and of course, artificial intelligence are among the most watched factors in investment strategy today. Why not?...

Sondaggi di Active Longevity Institute: iscriviti

Ti basterà solo la mail per poter partecipare ai nostri sondaggi. clicca qui per iscriverti alla community di A.L.I. (Active Longevity Institute) https://www.activelongevity.eu/sondaggi-ali-iscriviti/ L'amministratore di A.L.I....