Age of Majiority

We have observed a huge gap in how the marketing world perceives, portrays and engages today’s mature consumers. Ground-breaking research from Age of Majority found marketers disproportionately invest in youth under false assumptions about aging consumers. We felt it was about time that businesses focused on the largest and most lucrative opportunity available. That is why we launched Age of Majority, supported by our collective 30 years of management consulting, brand management and agency experience. The Age of Majority leadership team oversees the design and execution of all client work, thought-leadership and speaking engagements. They are supported by a team of consultants and bolstered by AoM’s key advisors and an extended network of subject matter experts.

articoli dell'autore

Come il Covid ha cambiato abitudini e interessi di consumo degli over 55 negli Usa/Canada

Age of Majority e Revolution 55 hanno unito le forze e realizzato una ricerca su 400 Nord Americani e Canadesi over 55 tra il 10 di giugno e il 28 luglio. Tradotto per A.L.I. Age of Majority...

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Longevity And Retirement: 8 Great Habits To Rock Life As You Age

by Roger Whitney ContributorRetirement - Forbes 25 Oct. 2019 You are your habits. Every single one of us has habits that impact our lives, but they’re...

Diciamo addio al pensionamento: sta emergendo una nuova terza età della vita

di Ken Dychtwald and Bob Morison per Forbes co-autori di What Retirees Want: A Holistic View of Life’s Third Age Tradotto per A.L.I. Nel primo capitolo dell’affascinante...

No somos mayores, somos ‘silver’

*Raquel Roca es periodista y escritora, autora de los libros ‘Knowmads’ y ‘SilverSurfers’ y directora de Silver.Academy. https://forbes.es/forbes-w/opinion-forbes-w/128690/no-somos-mayores-somos-silver/

Manifesto dei Longennials

Dopo il Corona virus, la ripresa del paese passa dai Longennials, la generazione over 60 che affronta una longevità inedita