The world presents a new wide generation of uncountable shades of grey who is putting pressure on the society capability of meeting needs and expectations of the senior citizens, at least knowing them for what they really are. This huge amount of over 65- as we usually refer to them - are Baby Boomers, the biggest generation in history, and they are aging with no intention of forgetting that they shaped our present world, from the ’68 students protests to the digital revolution. In spite of that, the consumers society - marketing, Adv but also R&D - are thinking of them as the same old man cliche that inhabits our lazy collective immagination. Yet, instead of wearing slippers, these new Grey Boomers spend surprisingly lots of energies in a fully active life and still support their country economy. ALI is a Center for monitoring, deepening and spreading a new longevity culture, meant to help companies and organizations address this disrupting new active silver society for what they are and mean to be and multiplicate the opportunities of having them contribute to a better world.

• Silver Economy • Age Management • Active Longevity

proprietary database; research fields on specific topics; data anaysis; in-depth studies; strategic communication planning; advice on the silver society trends; laptop tools and software engeneering.

ALI engages a number of longevity experts and scholars across the world in a fluid board of advisors and “friends” that welcome and deepen all rising topics and benefits international experiences.

- over 60, as the bulk of ALI’s analysis - a panel of people between 50 and 60 to monitor new trends and prospective needs/expectations.

Italy is the world oldest country together with Japan. Around 17 million Italians are over 60, which means 29% of the population, expected to constantly increase in the next couple of decades while the young population is constantly decreasing due to the so-called demographic winter. Numbers are stiff and if you look at them from the point of view of our pensions system, the picture is not encouraging. BUT, this huge number of over 60 are aging in a much better shape than anybody else before, with lots of interests, family bonds, activities and financial resources. They often support their children’s families sick of insecurity and still massively contribute to our country economy. So, what is panic called the grey wave could be a big resource, too. Provided that we all understand that Baby Boomers never stop being full of expectations, even in their grey years.

What other countries are doing to help design and spread a new culture of aging is teaching us that we can, too. ALI is in touch with a number of Longevity experts in many countries and we keep updating our knowledge to offer our clients the Italian key to active longevity, benefiting other countries experiences. Whatever you are planning to offer the over 60s, - either products or services - you have to develope a personalized relationship with them and forget about your granpa.

On November 19, 2019, ALI was invited as speaker for a training event by the Association of Chartered Accountants of Milano where we presented our first survey on Italian Members of Board of Administration over 65.

ALI was born from the sensitivity of 4 professionals who put together their distinctive experiences and skills in various areas.